How PENK Entertainment’s Director of Events and Marketing is helping shape the brand, elevate experiences, and drive the company forward.
In the world of event production and brand marketing, few rising professionals are making an impact quite like Deb Lucas. Known to her PENK Entertainment family as the powerhouse behind unforgettable experiences, Shayla Davis has carved out a reputation as a visionary event coordinator, marketer, and culture curator whose presence commands attention the moment she enters a room. Serving as PENK Entertainment’s Director of Events and Marketing, Davis has built her career on transforming energy into experiences, creating events that leave lasting impressions long after the music stops. Inspired by influential figures such as Deb Antney and Frankie Lucas, she adopted the name “Deb Lucas” as a symbol of authority, respect, and leadership in an industry where she often found herself as the only woman in the room. Beyond her work with PENK, Davis wears many hats, including artist development specialist, Certified Life Coach, entrepreneur, and business owner, all while remaining committed to pushing creative boundaries and elevating the culture. Her philosophy is simple yet powerful: never wait to be chosen—choose yourself. Through consistency, confidence, and an unwavering commitment to excellence, Deb Lucas continues to set the tone, proving that true influence isn’t just about being seen—it’s about creating moments that people never forget.
Q. Hey everyone it’s ya boy Darren Southern Plug Brown, here with a mega Southern Plug Exclusive. Introducing to some, Deb Lucas. So, tell our readers that may not be familiar with you or your work just who you are and what it is that you do exactly.
A. My name is Shayla Davis, but my PENK Entertainment family knows me as “Deb Lucas.” I serve as the Director of Events and Marketing, where I specialize in creating memorable experiences, building strong brand presence, and connecting audiences to the culture through strategic promotion and high-impact events.
Q. So, what inspired you to start your journey as an event coordinator?
A. Honestly, it started with my obsession with a good vibe. I’ve always loved being where the energy is…music playing, people connecting, moments you don’t want to end. I’m not stuck on one sound either; I love all genres, because each one brings a different mood and story. At some point, I realized I didn’t just want to be in those moments..I wanted to create them. I wanted to be the one behind the scenes making sure people walk in one way and leave feeling something completely different. That’s what pushed me into this field; turning energy h byinto an experience people won’t forget.
Q. What was your favorite part about what you do for Penk Ent.?
A. Watching people walk into something I created and be like “okayyyy wait…” That reaction right there? Yeah, that’s my favorite part. Turning ideas into whole experiences is a different kind of power.
Q. How and when did you coin your stage name and how do you feel that title fits you?
A. I didn’t sit down and “create” a stage name—it really came from the energy I had to step into early on. In the first few months of PENK, we were throwing events and I was the only female in the room. The question was always, “Who is she?”—and I took that personally. Being surrounded by men, I knew I couldn’t just show up—I had to stand out. I had to carry the same authority, the same presence, the same respect. I’ve been told when I walk into a room, it shifts… like people straighten up without even realizing it. That stuck with me. So when it came time to name that energy, I thought about Deb Antney—the way she moves, her influence, her power behind the scenes—and then Frankie Lucas, someone known for respect and presence. I combined the two, and “Deb Lucas” was born. It fits me because it’s not just a name—it’s a standard. It represents authority, respect, and a presence you don’t question when I step in the room.
Q. Do you have any upcoming projects or announcements to make?
A. Oh absolutely I have my hands in a little bit of everything including artist management and development, I’m a Certified Life Coach, a baker and I own an adult toy and novelty business. PENK is stepping into rooms I’m sure people aren’t expecting to see us in. Bigger vibes, better production, and events that people are gonna be mad they missed. I’m outside… strategically!
Q. What would you say is the quote-on-quote secret recipe for your success?
A. I don’t wait to be chosen—I choose myself. Every time. Add consistency, a little pressure, and a whole lot of “I said what I said”… that’s the recipe. Oh—and I don’t play about my work.
Q. Name a time where you've faced adversity in your career? And what impact did it have on you or your career?
A. Being the only woman in certain rooms, people will try you just to see if they can. I let them. And then I show them why they shouldn’t have. It taught me how to stand ten toes down without raising my voice—my work speaks fluent “don’t play with her.”
Q. Is there something in particular that you want people to know about you or your art?
A. I make it look easy on purpose. But nothing I do is random. Every detail, every vibe, every move—it’s calculated. I don’t just create… I set the tone.
Q. Okay, so it's no secert you are a very attractive person. Our men readers would like to know, are you boo'd up or what? If so, spilt the tea. Who's the lucky guy?
A. Lol, See… I knew this was coming. I’m currently in a very committed relationship—with my goals, my peace, and my standards. If somebody step in, they gotta not only bring balance but support to my life and all that I have going on. Good luck to him!
Q. How do you juggle your personal life and professional life?
A. Boundaries. Real ones. Everybody can’t call me, everybody can’t reach me, and everybody definitely can’t have me. When it’s work time, I’m locked in. When it’s me time, don’t disturb—respectfully.
Q. What advice would you give those wanting to start their journey in your field?
A. Stop waiting for it to be perfect—it’s not. Start messy, learn fast, and stay consistent. And please… stop being scared to be seen. Closed mouths, quiet brands, and scared creatives don’t get fed or booked.
Q. Who would you say is your biggest inspiration and why?
A. People who walk in a room and shift energy without trying. That confidence? That presence? Yeah… that’s power. And I’m very much into power.
Q. Ok we do this every interview! What creatives would you absolutely die to work with?
A. I want to work with people who have a vision and a little attitude. Creatives who aren’t afraid to push limits and make people uncomfortable in a good way. Safe is cute… but it’s not memorable.
Q. Tell our readers how they can book you and connect with you on the world wide web and on the socials.
A. If you’re trying to work with me, you can find me on FB: Kijafa Davis, IG: Shay_Shay_thaboss—tap in, DM, or send an email at ShaylaDavis0202@gmail.com for serious inquiries only. If it makes sense, I’m with it. If it don’t… I’m still booked and busy!
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